British chef Jamie Oliver has shared his own version of Georgia’s beloved dish, khachapuri, along with a fresh salad. Inspired by his recent trip to Georgia, Jamie posted videos on YouTube, Facebook, and Instagram—ranging from 15 seconds to 9 minutes—introducing his take on the famous pastry.
“During my trip to Georgia, I fell in love with khachapuri. It’s a Georgian national dish and the best pastry I’ve ever had,” Jamie said. “I created my version using my favorite British and Irish cheeses, and I think it’s a dish that will make people happy. You can find the recipe on my page.”
Jamie Oliver’s Georgian culinary experience is part of a marketing campaign by the National Tourism Administration of Georgia. Through his large social media following—over 20 million on Instagram and Facebook combined, and nearly 6 million on YouTube—he is showcasing Georgia’s rich gastronomic culture and promoting its potential as a destination for food tourism.
The famous chef visited Georgia in April, exploring its culture, cuisine, and tourism offerings. His audience has been able to follow along with his Georgian adventure through his social media platforms.
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