The Georgian National Tourism Administration has launched a travel portal and a visitor feedback platform with the aim of improving engagement and service delivery, the body said on Friday.
The Administration said the places.georgia.travel portal was designed to facilitate “effective” presentation of tourism services.
This allows visitors to easily discover, utilise, and review various tourist services. For businesses in the private sector, the portal offers a streamlined way to showcase their offerings, generate new orders, and analyse vital statistical data”, it said.
Travel industry representatives may register their facilities and services on the platform through a straightforward registration process, ensuring wide exposure for their businesses”, the body added.
The visitor feedback platform, accessible via a QR code, enables both domestic and international travellers to share their experiences through a specialised questionnaire.
This immediate feedback mechanism not only allows travellers to voice their opinions but also ensures that their concerns are addressed where necessary”, the Administration said.
Data collected from electronic questionnaires will be analysed to identify trends, gauge service levels, and respond to evolving needs of tourists throughout the country.
The body said the feedback platform was a tool for processing visitor insights, allowing for “timely identification of key issues” and development of “effective strategies to enhance the overall travel experience”.
The platforms were introduced to the public by Maia Omiadze, the Head of the Administration, in a presentation attended by tourism sector businesses.
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