The Georgian Tourism Summit 2026 will take place in Tbilisi on November 24-25. The venue will be Expo Georgia, Pavilion 3. The event will bring together tourism and hospitality professionals. Discussions will cover industry trends, technology, sustainability and business opportunities.
According to the organizers, the summit will feature more than 30 speakers. They will represent international and local companies and organizations. The program will explore developments shaping tourism. It will also examine how businesses can adapt to changing market conditions.
Georgian Tourism Summit 2026: Key Topics
The main topics include technology and innovation, sustainability and adaptation, changing traveller behaviour, and personalized experiences.
Technology is becoming increasingly important to tourism businesses. Digital tools and artificial intelligence can improve operations. They can also help companies understand customer needs and personalize their services.
Sustainability and adaptation will also be discussed. Tourism businesses face changing market conditions and customer expectations. They must respond to these developments to remain competitive over time.
The summit will also explore changing traveller behaviour. Understanding visitors’ expectations can help businesses improve their services. It can also support the development of products for different audiences.
Which Companies and Organizations Will Be Represented?
According to the organizers, speakers will represent international companies and organizations. These include Trip.com, Booking.com, Semrush by Adobe, UN Tourism, CoStar, STR and Exely.
Other companies named among the participants include Roamingo, TRE.GE, SS.GE, Skipass and Lemondo.
The event will bring together Georgian and international industry representatives. Their participation is expected to support knowledge sharing and professional networking. It may also create opportunities for business cooperation.
Artificial Intelligence and Business Networking
The summit will feature an AI matchmaking platform. It is designed to help participants identify relevant business contacts. The platform will also support the arrangement of targeted meetings.
According to the organizers, participants will be able to schedule more than 15 targeted business meetings.
This format may be useful for hotels, tour operators and technology providers. Other tourism-related businesses may also benefit. The meetings can help participants explore potential partnerships and new business opportunities.
Artificial intelligence is becoming more relevant to tourism. It is not only an emerging technology trend. It can also help businesses understand customer needs, personalize offers and improve professional connections.
How Tourism Industry Priorities Are Evolving
Technology, artificial intelligence and visitor experience have featured in previous discussions about tourism in Georgia.
In 2025, Travel News covered the role of design, artificial intelligence and authentic experiences in developing future tourism products. Read our previous article: Tourister 2025: How Design, Artificial Intelligence and Authentic Experiences Are Shaping the Future of Tourism.
For more background on the previous summit, read our article: Tourister Returns: Batumi to Host the Tourism Summit.
These earlier discussions reflect the continuing importance of technology and visitor experience. The 2026 summit will offer another opportunity to examine these developments. Participants will also be able to explore new forms of business cooperation.
How to Attend the Georgian Tourism Summit 2026
The Georgian Tourism Summit 2026 will take place on November 24-25. The venue is Expo Georgia, Pavilion 3, in Tbilisi.
For the latest information about the program, speakers, tickets and participation options, visit the official Georgian Tourism Summit website.
The summit offers tourism and hospitality professionals an opportunity to exchange knowledge. They can also build business relationships and learn about developments shaping the industry.
Travel News – Tourism Partner Media
