The Georgia tourism campaign in Germany and Poland aims to raise awareness of the country as a travel destination. Promotional banners have been placed at nearly 300 central locations across Berlin and Warsaw, highlighting Georgia’s mountain resorts, diverse landscapes and cultural heritage.
The advertisements highlight Georgia’s mountain resorts, diverse landscapes and cultural heritage. Alongside the outdoor campaign, the Georgian National Tourism Administration has organized tourism roadshows and business meetings in four cities: Warsaw, Berlin, Munich and Frankfurt.
Around 150 German and Polish tourism companies participated in these events.
Georgia’s Tourism Campaign in Berlin and Warsaw
The outdoor advertising campaign aims to raise awareness of Georgia as a travel destination among audiences in two major European capitals.
The promotional banners present some of the country’s key tourism assets, including mountain resorts, natural landscapes and cultural heritage. These attractions form part of Georgia’s wider tourism offering, which also includes cultural routes, regional cuisine, wine tourism and outdoor activities.
For more information about the country’s tourism offering, explore Travel News’ coverage of Georgia’s tourism potential at international travel events.
Tourism Roadshows Bring Together Around 150 Companies
Outdoor advertising is only one part of Georgia’s promotional efforts in Germany and Poland. The National Tourism Administration has also held presentations and business-to-business (B2B) meetings to connect the Georgian tourism sector with potential international partners.
The roadshows took place in four cities:
- Warsaw, Poland
- Berlin, Germany
- Munich, Germany
- Frankfurt, Germany
Around 150 German and Polish tourism companies took part in the events across all four cities.
B2B meetings provide an opportunity for tourism professionals to learn about Georgia’s destinations and discuss potential cooperation. They can also help Georgian businesses build relationships with foreign tour operators and explore opportunities to develop travel packages.
For tourism companies, these connections can be an important step towards reaching new audiences and expanding their international presence.
Why Germany and Poland Matter for Georgia’s Tourism Industry
Germany and Poland are among the European markets targeted by Georgia’s international tourism promotion activities. Building awareness in these markets requires more than advertising alone. It also involves establishing business relationships and presenting tourism products directly to industry professionals.
The Georgia tourism campaign combines outdoor advertising with direct engagement with travel companies to promote the country in key European markets.
Georgia’s wider marketing strategy has included campaigns across several European countries. In May 2025, the National Tourism Administration announced a campaign covering eight countries and 32 cities, combining digital promotion, outdoor advertising, media activities and B2B meetings.
Read the National Tourism Administration’s announcement on its European marketing campaign for further details.
The administration has also organized activities specifically targeting Germany. Its earlier roadshows in Frankfurt, Munich and Berlin introduced Georgian tourism products to German tour operators and created opportunities for B2B discussions.
More details are available in the administration’s report on its marketing campaign in Germany.
From Tourism Advertising to Business Opportunities
International advertising can help introduce Georgia to potential travellers. Meetings with tour operators can complement these efforts by creating opportunities for commercial cooperation.
However, the number of advertising locations and participating companies does not, on its own, demonstrate the campaign’s final impact. Its effectiveness will depend on whether awareness leads to increased interest, travel inquiries, bookings and partnerships.
Monitoring these outcomes can help assess how promotional activities contribute to Georgia’s tourism industry. Useful indicators include inquiries from target markets, new agreements with international partners and changes in visitor numbers.
The private sector also has an important role to play. Hotels, tour operators, guides, restaurants and other tourism businesses need competitive products and clear offers to turn international interest into bookings.
Georgia Continues to Promote Its Tourism Potential in Europe
The campaign in Berlin and Warsaw combines outdoor advertising with direct engagement across the tourism industry. Together, these activities aim to increase Georgia’s visibility and strengthen connections with German and Polish travel businesses.
The next important step will be to assess the results. Measuring changes in visitor interest, business partnerships and tourism demand will help determine how effectively these promotional activities support Georgia’s position in European markets.
Travel News – Tourism Partner Media
