Batumi all-season destination recognition continues in 2026, as the Georgian Black Sea city has once again been named Europe’s Leading All-Season Destination at the World Travel Awards.
Batumi competed against well-known European cities, including Salzburg, Stockholm, Budapest, Geneva, Munich, Oslo and Tallinn.
Since 2023, Batumi has won this World Travel Awards title four times, strengthening its position as a destination that offers tourism experiences beyond the summer season.
Europe’s Leading Tourism Destinations in 2026
The World Travel Awards ceremony also recognized leading destinations, countries, hotels, travel agencies, tourist attractions and transport companies across Europe.
In 2026, Portugal was named Europe’s Leading Destination. Turkish Airlines received the award for Europe’s Leading Airline, Athens was recognized as Europe’s Leading City Break Destination, and the Algarve was named Europe’s Leading Beach Destination.
These awards highlight the diversity of Europe’s tourism industry and the range of experiences available to international travellers.
Batumi All-Season Destination: Tourism Beyond Summer
Since 2019, Batumi has received several prestigious World Travel Awards distinctions. These have included recognition as Europe’s Leading Emerging Tourism Destination and as a leading all-season destination in Europe and worldwide.
The World Travel Awards have been held since 1993. The awards recognize achievements across the global travel and tourism industry, with nominees competing in numerous categories across continents and countries.
Batumi’s repeated recognition highlights the city’s potential to attract visitors throughout the year, rather than relying solely on the traditional summer season.
What Does All-Season Tourism Mean for Batumi?
The all-season tourism concept creates opportunities to diversify Batumi’s visitor economy. It can encourage travel during different times of the year and support tourism businesses beyond the peak summer months.
Batumi and the wider Adjara region offer a combination of coastal attractions, cultural experiences, local cuisine and access to natural landscapes. Developing these products for different seasons can help broaden the region’s tourism offer.
Read more about Georgia’s tourism potential and development opportunities.
The award is an important international recognition for Batumi. Continued tourism development, product diversification and promotion in international markets will be important in turning this recognition into sustainable year-round demand.
Source: Department of Tourism and Resorts of Adjara
Official award information: World Travel Awards
