Georgia Conducts Large-Scale Marketing Campaign in Scandinavia

Georgia tourism in Scandinavia is receiving increased attention through a large-scale marketing campaign. The Georgian National Tourism Administration is promoting Georgia in Denmark, Norway and Sweden. The campaign includes roadshows, presentations and B2B meetings with tourism industry representatives.

The events were held in Copenhagen, Oslo and Stockholm. Ten Georgian tour operators and up to 50 local tour operators participated in the meetings.

Georgia Tourism in Scandinavia and B2B Meetings

The campaign aims to increase awareness of Georgia among Scandinavian travelers. It also seeks to strengthen business connections between Georgian and Scandinavian tourism companies.

B2B meetings give Georgian tourism businesses an opportunity to present their products and services to local tour operators. The meetings also create opportunities to discuss future cooperation and develop new tourism offers.

The campaign is part of Georgia’s broader international tourism marketing strategy. The Georgian National Tourism Administration uses roadshows, business meetings and promotional campaigns to strengthen Georgia’s presence in target markets.

Promoting Georgia in Copenhagen, Oslo and Stockholm

As part of the campaign, advertisements promoting Georgia as a tourism destination have been placed in central streets and public spaces in Copenhagen, Oslo and Stockholm.

The campaign highlights Georgia’s diverse tourism potential. This includes cultural tourism, adventure travel, wine tourism, gastronomy and nature-based experiences.

Georgia’s tourism offer is also presented in the Travel News guide Tourism in Georgia, which brings together information about the country’s destinations and tourism opportunities.

Why Is Georgia Tourism in Scandinavia Important?

Denmark, Norway and Sweden represent important markets for the development of Georgia’s international tourism connections.

Marketing activities can increase awareness of Georgia among potential travelers. At the same time, improved air connectivity makes the destination more accessible.

One of the most important developments has been the launch of direct flights between Copenhagen and Tbilisi. Norwegian began operating the route in June 2026, with flights twice a week.

Travel News previously reported on the launch of direct flights between Tbilisi and Copenhagen.

The publication also covered Norwegian’s entry into the Georgian aviation market.

The combination of direct air connectivity and destination marketing can create new opportunities for tourism businesses on both sides.

Georgia Strengthens Its Presence in International Tourism Markets

The Scandinavian campaign is part of Georgia’s wider effort to diversify international tourism markets and increase the country’s visibility abroad.

The Georgian National Tourism Administration uses B2B meetings, roadshows, presentations and promotional campaigns to strengthen direct business connections.

These activities are particularly important for tourism companies seeking new international partners and markets.

For Georgian tourism businesses, stronger visibility in international markets can create opportunities for cooperation with foreign tour operators and travel companies.

Direct Flights and Marketing Create New Opportunities

The development of direct air connections is particularly important for tourism promotion.

The Copenhagen-Tbilisi route provides travelers from Denmark and the wider Scandinavian market with a more convenient connection to Georgia. Norwegian operates the route twice a week.

Combined with targeted marketing and B2B cooperation, better connectivity can help Georgian tourism companies reach new audiences and develop partnerships in Scandinavia.

The latest campaign therefore brings together two important elements of international tourism development: destination marketing and improved air connectivity.

For more information about Georgia’s tourism sector and international promotion activities, visit the Georgian National Tourism Administration.